Filed under: Ecocapitalism, Film | Tags: Alfonso Cuarón, Animation, Children of Men, Dolly!, Green Party of Canada, Hello, Kids Movies, Pixar, Put on Your Sunday Clothes, Science Fiction, WALL*E
I just saw Pixar’s WALL*E, a futuristic animated feature in which Earth has been abandoned to landfill and pollution while the human race flies around the galaxy in a commodified stupor, consuming recreation and sustenance in bland, supersized quantities. The movie is fine, as kids’ flicks go. The narrative follows the last remaining trash-bot on Earth, WALL*E, charged with cleaning up the mess the last humans left behind. The only problem is that the environmental catastrophe has proved far too massive to be fixed, and 700 years later, WALL*E is still shoveling landfill into his trash-compactor belly and stacking it miles into the sky. Cue intergalactic arrival of shiny, high-tech loveinterestbot, and subsequent heartwarming tale.
The thing I found shocking about the movie is the conspicuous political polemic underwriting the otherwise standard love story. The film opens sans dialogue, with a fifteen-minute tour of the abandoned Earth, with an unabashedly anti-capitalist message. The mega-corporation “Buy n’ Large” owns everything from food outlets to public transit, and there is no question that hyperconsumerism pushed the human race to this crisis. Moreover, the ruined Earth, despite its sci-fi feel, is not so futuristic that we can’t see the resemblance to our own current predicament. The delightful irony of the accompanying music, “Put On Your Sunday Clothes” from Hello, Dolly! is scathing:
Put on your Sunday clothes,
There’s lots of world out there
Get out the brillantine and dime cigars
We’re gonna find adventure in the evening air
The movie never backs down from this political message. The diasporic Earthlings eat their meals from giant cups (roughly the size of ‘large’ movie-theatre soft drinks), their leisure activities are automated and indistinguishable from each other, their bone structures have shrunk over the years due to inactivity, and social taste is dictated by an automated media system to which every citizen is connected, every minute of their lives.
How is it that a kids movie can get away with this? If this kind of overt political message was in a live-action movie, even a satire, it would be dismissed as unimaginative, or worse, as eco-commie agit prop. Not even science fiction could pull it off. An Inconvenient Truth didn’t sport this kind of polemic. If you want to spread a subversive, emancipatory political message in Hollywood, you have to cushion it in all kinds of subterfuge, like Alfonso Cuarón’s Children of Men (2006). Yet somehow, WALL*E can get away with politics that read like they come from the most radical Green Party manifesto (not to be found, of course, in the eco-capitalist Green Party of Canada).
What is it about kids movies that permits this kind of radicalism? I’d like to think that it’s because Disney wants to instill the next generation with an emancipatory politics that will save our skins. I’m sure hoping it’ll happen. But in the words of Samuel L. Jackson in Pulp Fiction, ‘that shit ain’t the truth.’ Instead, it’s the same logic that sees Canada hum and haw about banning incandescent light bulbs and plastic bags while giving tax breaks to Athabasca Tar Sand corporations. Rationally, we know we’re in trouble. Big Trouble. And we’ve got to do something. But Capitalism has so ingrained artificially prescribed desires that we cannot give up. So we shift the things we have to do to realms where it just doesn’t matter.
We relegate these truths that weigh on us to realms of fairy tales, of science fiction. I hope that the message of WALL*E—that, to be prosaic, our hyperconsumerism and disdain for the environment is leading us all to our demise—gains some traction in our children, but the reality is we need it to take hold of ourselves, now. When Disney starts mocking the giant soft drinks its theatres rely on for profit, I don’t get hopeful, I despair. Consumerism—the precise type WALL*E warns us against—has stolen its own criticism from our mouths. And we’re buying it back.
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